Gucci - Gucci Flora Gorgeous Gardenia (Eau de Parfum)

Escape to a fantasy world where joy reigns with Gucci Flora. A floral signature for all free-spirited women overflowing with positive energy.

The fragrance is designed around the Gardenia flower, admired since the dawn of time for its splendor, it is said to have been used in elixirs and magic potions. Inspired by this legend and the idea of ​​its mystical power, the magnificent note of white Gardenia is combined with a solar absolute of jasmine grandiflorum.
This delicious potion of joy opens with a sparkling accord of pear blossom and develops into a delicate trail of brown sugar.

It is contained in a new stretched bottle in lacquered pink glass and topped with a shiny gold cap, which makes it a precious object. The Flora motif, characteristic of the Maison, is reimagined in a design inspired by the vision of Alessandro Michele. An essential element of the identity Gucci, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.

Directed and filmed by artist Petra Collins, and headlined by artist, actress, trailblazer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy pink world, inspired by Japanese anime and filled with pop culture references, where abundance is the name of the game.

"In the Flora Gorgeous Gardenia campaign, the challenge was to signify a flowery universe in an unexpected way. Miley Cyrus plays the role of inspiration, an artist with a spirit that is both rock'n'roll and eclectic... After all, why wouldn't the rock'n'roll attitude be compatible with Flora's flowery universe?" - Alessandro Michele.

Olfactory Family: Floral
Top notes: Pear Blossom
Heart notes: White gardenia, jasmine
Base notes: Brown sugar - Patchouli