Gucci - Gucci Bloom (Eau de Parfum)

Capturing the contemporary spirit, diversity and authenticity of women Gucci, the natural notes of tuberose and jasmine composing Gucci Bloom leave an intense and unexpected floral trail on the skin.

Capturing the contemporary spirit, diversity and authenticity of the Gucci woman, Bloom is creative director Alessandro Michele's first fragrance for the house. Gucci. Conceived as a stroll in the heart of a lush garden, Bloom is a fragrance that blossoms as its name suggests. The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. The Rangoon Creeper, a flower discovered in southern India that diffuses a powdery floral scent, changes from white to pink and then red when it blooms.

The campaign describes the fragrance's ability to transport the wearer to the lush garden that inspired it. It is fronted by actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.

Olfactory family:

Top Notes: Rangoon Creeper
Heart notes: Tuberose
Base notes: Jasmine bud